EXECUTIVE TEAM

Pei Wu

President of Mochi Foods & Texture Maker US

Pei Wu moved to Hawaii from Taiwan 30 years ago to attend UH Manoa, eventually graduating from the Oriental Medical Institute as an acupuncturist. Since then she has made a huge impact on the confectionery industry in Hawaii, always innovating and making high-quality food products that create strong fan-bases among her customers.  Over the past 22 years, Wu has used her passion for creating foods with innovative tastes and textures to start up a variety of confectionary projects culminating in opening her primary business, Mochi Foods Hawaii.

Wu spent her first 12 years in the industry expanding and innovating the range of options at Waiola Shave Ice, creating through her efforts one of the top shave ice locations on Oahu.  This gave her the opportunity to invent different flavor and texture combinations and hone in on the East meets West food philosophy that has continued to influence her businesses through the years.  In 2010, Wu left Waiola Shave Ice to start up Candy Incredible, a candy and snack brokerage company that also creates specialty gift baskets and candy leis for seasonal holidays and celebrations. In 2017, she expanded to open Mochi Foods Hawaii as a way to bring more of the Taiwanese delights she grew up with to Hawaii.

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Gerald Sur

Director of Sales and Business Development.

Gerald has over 35 years of experience in Sales & Marketing in the telecommunications, retail and food service industries.

He joined Mochi Foods in 2018 and has been instrumental in the company’s mainland expansion. Gerald’s responsibilities include working with current and new distributors as well as buyers for both retail and foodservice accounts. He also works with executive chefs and pastry chefs to help them throughout the whole production process with Mochi Foods’ products.

Prior to joining Mochi Foods, he was Sales Manager for Business Development at Hawaii Intercontinental Corporation (HIC). Gerald has previously held sales leadership positions at AT&T Hawaii and NCR Corporation.

Gerald attended the University of Hawaii at Manoa and holds a BA and MBA in Business Administration focusing on Sales & Marketing.

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